While the average real estate agent makes around $45,000 a year, successful agents can make upwards of six figures. Their secret? Effective marketing.
With real estate marketing, you can grow your client list, and build a portfolio of high-quality properties that will drive your profits. Ready to get started? Here are 10 marketing ideas for real estate agents.
1. Business Cards
Studies show that sales increase by 2.5% for every 2,000 business cards handed out. Printing out engaging business cards and handing them out everywhere you go is essential to successful marketing.
2. Social Media
To reach clients, it is important to go to where they are. Social media can be a great way to connect with potential clients and build a relationship with them.
3. Mobile Friendliness
These days, most people surf the web on their phones. Make sure that your website is optimized so they will be able to easily access it on their phone. This can help increase instances of impulse decision making from clients who are on the go.
4. Email Campaigns
Once you get leads, it is important to follow up with them. Email folks who come to your open houses or fill out forms on your website to make them aware of opportunities.
5. Google Business Page
A well developed Google Business Page can be a good way to connect buyers with your agency. This can be a good place for past clients to leave reviews, and for you to add information about your contact information and availability.
6. Referral Programs
When choosing a real estate agent, many individuals prefer to work with someone who a friend worked with. Consider starting a referral program for past clients to encourage them to tell more folks about you. For instance, you can offer gift cards, raffles, or even donations for referrals.
7. Host Free Seminars for Home Buyers
Buying a home can be stressful, especially for first-time buyers. Hosting a seminar that walks buyers through the process can be a great way to find good leads for clients.
8. Get on Real Estate Sites
Real estate sites like Zillow and Realtor.com allow real estate agents to add their information so that prospective home buyers can contact them. Adding your information can make it easy for buyers to reach out to you when they see a property that interests them.
9. Spend Time On Your Listing
When you put together your real estate listing, you want content that will draw the reader in. Include details about the history of the home and new updates. Also, make sure to include images that show off the best features.
10. Use Local SEO
One of the best ways to drive users to your website is through search. To target local buyers, focus on keywords related to your local area.
Find More Real Estate Marketing Ideas Today
With these real estate marketing ideas, you will be able to grow your business (and your salary!)