Google Adwords is a great tool that gives you access to the vast majority of Internet users, but it may leave some wondering about Google Adwords for beginners. While a significant amount of the internet is shrouded in the Deep Web, most users only access the visible part, which Google has documented and indexed for its search engine.
This means that using Google's advertising platform gives you access to nearly any kind of Internet user that you desire. Not only that, but it's relatively cheap and easy to use. Online advertising may instill fear in some because it seems like we would need to be really tech-savvy to do it effectively.
This is simply not true, and we'll explain why as there is a definite possibility for google adwords for beginners. We'll also show you how to get started with your first ad campaign!
Google Adwords for Beginners
First, make sure you understand at least a little bit about how Google Adwords works, as well as some of the terminology that gets thrown around in the process. This is where we'll go into Google Adwords for beginners.
Adwords is an advertising platform that allows users to access specific niches and audiences to get more of a return on their advertising efforts.
As we mentioned before, this is especially great with Google because it's the world's most popular search engine! That title allows the platform to access user data on a huge scale.
If you're familiar with search engine optimization, you already have a leg up because a lot of the same terms are used with Google Adwords! The main thing that needs to be understood is the use of "keywords."
Keywords
Keyword optimization is essentially the process of figuring out what people search online in order to find products that are the same or similar to your own.
For example, if someone was trying to find affordable socks in bulk, they might type "cheap bulk socks" into Google. This would then pull up the sites that have those three words most often on their pages.
There are a number of methods to find out which keywords will work best for you. Be sure to use the following tips to optimize your keywords as they're possibly the most important aspect of your advertising efforts.
You might consider finding a competitor analysis site that allows you to investigate your competitor's search engine optimization strategies. By choosing a successful competitor site and looking into its keywords, you can see exactly what's working for them and why.
You can also find out just who is looking up specific keywords! Demographic information like area, age, income, and other data can often be looked at through competitor analysis. This also ultimately helps you better define your potential audience and their characteristics (which will help you further with your own strategy).
So, if you want to market toward people of a certain age within your specific region, you should be able to find out what those people are searching for on the Internet.
Keyword optimization is absolutely crucial for your website! Similar to those is that with Adwords, keywords are used in a very similar manner. We'll work the use of these corresponding keywords into our next section: campaigns.
Campaigns
You can think of Adwords campaigns as a mission to access users who are interested in your products or services. If you had a fishing website, for example, you'd likely want to target people looking for boating equipment, fishing poles, safety gear, hooks, and so on.
You could have a campaign for each one of these things. So you might have a bait campaign, a boating equipment campaign, and a fishing pole campaign. Diversifying your efforts in this way allows you to reach the breadth of your target demographic instead of focusing on just one, broader audience.
Each campaign will have three keywords.
Let's take the fishing pole campaign, for example. The keywords for that campaign might be "great rods," "strong fishing line," and "unique reels." When users type those keywords into a search engine, Google will go ahead and place your advertisement somewhere on the user's screen.
This would be happening with all of your campaigns simultaneously, bringing potentially huge results to your website.
You might be thinking, "what if I pay money to launch campaigns, but they don't bring me back any results?" Google has an interesting payment method that will likely ease your concerns.
How Does Payment Work?
Google Adwords operates on a "pay-per-click" platform. This means that even if you put out a large number of ads, you won't need to pay a dime until someone clicks on them. The rate that you pay per click is determined by a number of factors, but it often depends on how competitive your market is and the corresponding desire for that keyword or phrase.
The nice thing is that you can set limits on the amount that you want to spend within a certain time period. If your ads turn out to be hugely successful overnight and you get 10,000 clicks, you won't need to pay $10,000 dollars unless that number is within your budget.
Google will stop displaying your ad once you've reached the limit of your budget. This means you won't have to worry about going overboard on your monthly advertising budget!
The Text in Your Ad
The ads are typically comprised of a headline, description, and destination URL. The headline is typically two 30-character lines that appear either side by side or separate. This depends on the size of the screen where they are displayed.
The description gets around 80 characters that should go over the main selling points of your advertisement. This is your opportunity to catch the reader if the headline already properly catches their attention! Finally, the target URL should be strategically well placed on your website.
Don't Slack on Optimization
This has been an overview of Google Adwords for beginners, but there is still a lot to learn about Adwords and other ways to get traffic to your site! SEO, lead generation, and advertising are all essential things in today's market!
If you need more information on how to improve your online presence, we've got everything you need!