There are many Facebook Ads benefits for business which is why so many are jumping on the bandwagon. Advertising on Facebook can be a cost effective and successful way to promote your business. This advertising channel has many benefits and we're going to highlight a handful in this article. See below for a few of our top Facebook Ads benefits for businesses.
Targeting
If I had a dollar for every time I heard "my target audience isn't on Facebook" I'd have enough saved up to take a nice vacation. The truth is, more than 1 billion people are active on Facebook, so chances are, your prospects are there. It's also easy to forget that even in B2B, you're always marketing to people, not a business.
Facebook Ads offer some of the best targeting options I've seen. You can literally take the information from your persona research and use it for your ad targeting. Here are some of the ways you can target your ads on Facebook:
- Demographics
- Behaviors
- Geographic
- Interests
- Your own list as well as lookalike audiences
- People who have friends that like your page
- And much, much more!
The robust targeting options Facebook Advertising offers businesses gives them the opportunity to drill down to a very specific audience. It's true that Facebook advertising doesn't have the search intent that channels such as Google AdWords have, but you can laser target your ads to put your marketing messages and brand in front of your target audience. Since this channel lacks the search intent, you need to put together a well planned strategy to be successful.
Exposure
As mentioned earlier in this article, Facebook has a tremendous reach and leveraging their advertising platform gives you the opportunity to get your brand in front of the masses in a cost effective way.
You can run many different types of ads so you can mix up your messaging to align with your goals, thus creating consistent exposure for your brand, which can obviously lead to more sales.
For example, you can "Boost" your recent blog post, take an ad out to promote your latest eBook to generate top-of-funnel leads or retarget your prospects to increase your prospect to hot lead or sales conversion rate.
Cost Effective
With Facebook Advertising, you can get get started with a campaign for as little as a dollar a day. Not too many advertising platforms can accommodate the range of advertising budgets that Facebook can. Of course, if you have an effective strategy, it would behoove your business to spend much more, especially if the ROI is there.
Another great benefit of Facebook Ads is the ability to track and measure conversions. You simply need to install the Facebook pixel and tell Facebook what your conversion is. This is what can make promoting your business via Facebook Ads very cost effective.
If your advertising is setup to optimize conversions, then not only can you make data based optimizations to lower your cost-per-conversion and increase conversion rate, but Facebook's algorithms learn from your data and make their own adjustments by showing your ads to people more likely to convert.
Results
Facebook Advertising is growing in popularity because it works. It works especially well once you learn how to leverage it properly. For example, knowing which type of ad to use to best reach your goals, how to get the most out of targeting, properly measuring conversion performance, writing ad copy and creative and optimizing your campaigns.
Another benefit is being able to create Facebook marketing funnels that align with your sales process and buyers journey. For example, promoting content to your target audience, retargeting those who read your content with a top-of-funnel offer such as an eBook, and then retargeting those who converted with a bottom-of-funnel call to action such as a consultation, trial or sale.
As you can see, there are many benefits to running Facebook Ads for your business. It all begins with creating the right strategy and making data based optimizations to get the most out of your advertising budget.
Want to generate more leads and sales for your business from Facebook Advertising? Learn more about our Facebook Advertising packages!
Or, if you want to try on your own first, download our Facebook marketing eBook to hone your chops
