Your website is one of the most important business tools you have. It doesn't matter how amazing your products are or the kind of top-notch customer service you offer if you can't create a positive, and memorable user experience online.
This begins with strong web design. Your online performance is also determined by things like a good social media presence and positive reviews, but the right web design is vital.
Not sure if your website looks good enough?
Here are 3 signs you need a website redesign right away.
1. Your Bounce Rates Are Skyrocketing
Imagine if someone walked into your brick and mortar business then walked right out. Even imagine if you had a date with someone, they saw you when they walked up...and just walked right back out. It would be hard to convince them to come back, especially if they were thoroughly underwhelmed.
This is essentially what happens when your landing pages have high bounce rates. People are clicking on your website then leaving it right away because they don't like what they see or are feeling.
Bounce rates are one of the biggest red flags that something with your web design isn't right. Not to mention, the more bounce rates you have, the lower your search rankings will fall.
2. Your Conversions Are Low
Maybe the problem isn't with getting people to stick around and explore your website. Maybe you're having trouble turning traffic into conversions?
Better use of opt-ins and a stronger lead generation strategy can help you with that. All you need is a little A/B testing and a fresh set of eyes to see where your biggest conversion opportunities are. Still, it's best to leave this to the professionals than to try handling it yourself.
3. You're Not On-Trend
Consider this: if your website was built 3-5 years ago and you haven't touched it since, you need a new design ASAP. Even a site from 2 years ago could use a touch-up, that's just how web design works.
Industry trends are constantly changing, and consumers are paying more attention than you might think. If they go to a competitor site and find engaging graphics and clean navigation settings, they're going to set your website to that same standard. If you fall short, they'll move on.
You need to stay on trend to stay relevant. This isn't to say you should roll out an entirely new web design every few months, but a few tweaks here and there wouldn't hurt.
Most importantly, if you still don't have a beautiful mobile website, you're seriously behind! This is a must-have tool if you expect to do well on search and reach consumers!
Get the Website Redesign You Need
It's one thing to read about the areas in which your website might need some work and another to actually do something about it! Whether you can relate to one of the signs on this list or your site is experiencing all of these problems, you need to invest in a redesign.
A website redesign might be the online boost you've been looking for! It improves your search performance, your branding efforts, and your overall online reputation. It also might help you generate better leads and overall sales, which means more money for your business!
To get the professional help you need, click here.