The software as a service (SaaS) industry has continued to rapidly grow well into 2020. According to Gartner, a global IT and marketing research company, SaaS products are expected to produce $104.7 billion this year.
With this high rate of production, SaaS companies need to adjust their marketing plans or risk a lower level of exposure to consumers.
To really stand out, your SaaS marketing efforts need to focus on the future of the customer and how your SaaS platform can resolve their problems. This guide provides ten tips that will equip you with knowledge on how to generate a significant online presence.
1. Offer Free SaaS Trials
Free trials are a cost-effective way to gather customer feedback on your product and customer service efforts. They allow customers to try your product and see if it is the right fit for them.
You may begin to see an increase in paid conversions of your SaaS product if the free trial was successful at providing them value. To add, you can also gather customer opinions on your product at the end of the trial period.
These opinions can help you adjust your product and marketing strategy based on the suggestions you receive.
2. Revamp Your CTA
Your call-to-action (CTA) should always be clearly stated on the pages of your website. Regardless of your intended CTA, the customer should be frequently reminded of it while browsing your site.
Researching your customer base can help you understand how your customers would like to engage with your product- making it easier to structure the CTA towards them.
3. Provide Easy Sign-Ups
It is important to make sure your sign-up process is as quick as possible. A prolonged process with too many steps can deter customers- especially if they were not entirely committed to your product in the first place.
4. Build an Online Community
Creating a private group on an online social media platform can help current and prospective customers network with each other while discussing your product. This tip works best after developing a substantial user base.
Current investors in your product may use this platform boast about it- showing the prospective audience how they could benefit by buying into your services.
To add, this is a great place to build your brand’s platform by collecting user feedback and discussing any changes to your SaaS product.
5. Try Referral SaaS Marketing
With typical referral programs, you provide customers with some form of promotion in return for referring you to a friend or colleague. The referred individual will also receive the same, or similar, promotion when investing in your product.
This method is great for increasing company growth and maintaining customer satisfaction.
Promotions may consist of discounts, extended free trials or extra storage depending on your services. You should adapt your promotions depending on your target customer’s individual needs.
6. Host Webinars
Integrating webinars into your SaaS marketing tactics is an effective way to reach a large audience in a short period of time. Presentations allow for a creative display of product information while addressing the value it has to your customers.
Essentially, webinars are a non-intrusive way of marketing your service while developing customer interest in the process.
7. Focus on Content Marketing
To begin seeing real growth, you need to create content specifically targeted to what customers are searching for. To do this, you should research your ideal customer and create a persona for them.
Once you understand the customer a bit better, you can focus your SaaS marketing strategy on developing valuable and keyword-optimized content.
You should plan for how you are going to see the customer through to conversion after initially grabbing their attention. Providing additional advice in exchange for contact information is a great way to keep customers interested without seeming pushy.
8. Display Your Reviews
Past customer reviews enhance your SaaS marketing plan by showing new customers that you are a reputable service to work with. They show your company’s credibility while potentially attracting new leads.
Re-posting positive reviews on your social media pages helps to expand your credibility. Additionally, you may ask customers who have reached out to you privately to post on your website’s review page.
Both methods give new customers an idea of what investing in your service would look like- making them more likely to consider choosing your product.
9. Use SEO
Focusing on search engine optimization (SEO) for your website will help bring leads into your sales funnel and build your ranking on Google. With a higher ranking, your company no longer has to worry about buying ads for particular search terms.
To achieve great SEO for your site, you need to understand your primary audience and the keywords they are searching for.
Using backlinks and running A/B tests are two ways to help improve your domain authority while gathering insightful pieces of data. From here, you are able to make data-driven decisions that reflect your customer’s needs and provide them with the most value.
10. Optimize PPC Campaigns
In the event that you are not generating ideal organic site traffic, you may want to consider using a pay-per-click (PPC) campaign. Be sure to research your keywords before diving into your PPC campaign.
You want to make sure you are paying the lowest-cost per keyword while still getting in front of your target audience.
Finally, you should also continuously monitor your ad quality score. Many companies make the mistake of investing in a high-ranking keyword at high costs without seeing optimal return-on-investment rates.
Showcasing Your Presence Online
Your SaaS marketing plan would not be complete without the help of our trusted services. We want to ensure that you thrive when appealing to customers and beating out your competition.
For additional tips on building a SaaS marketing plan that works, feel free to sign up with Unstack, and explore how we can begin building your digital presence.