Real estate is the industry that never sleeps - and it's the reason why you need to have a remarkable website advertising your firm day and night. Folks are always looking for a new place to live and this does not always occur during regular business hours.
So while you're sleeping and relaxing at home, prospects are (or should be) finding your real estate website and listings. If you're overlooking the importance of a website in your real estate marketing, then you're really missing out!
You can absolutely guarantee your competitors are taking website marketing seriously. To help ensure you don't get left in the dust, it's time to revamp or build a quality site.
In the following guide, we'll show you the most important components in making your website a lead magnet.
Let's begin!
1. Visitor Registration
Requiring visitors to sign up in order to see the real estate properties you have available can be useful in two ways. One, you're providing free access to your property listings to interested prospects. And second, you're getting crucial information about these prospects.
During the registration, you should ask for their name and email address. Also, give them an option to opt-in or out of receiving emails from you about new listing updates.
2. Featured Listings
You want to make it as easy as possible for your prospects to find the properties you have for rent or sale. One way to go about this is to add all of your listings to your site.
But more importantly, there should be a featured listings section to showcase properties you feel need the most attention. This may be brand new properties or those that have been sitting on the market for too long.
Either way, it will help drive traffic to these properties and potentially get you a closed deal!
3. A Clear Layout and Sufficient Spacing
It's very important for your real estate marketing website design to be very professional and organized. This means having a layout that's clear and non-cluttered. The spacing should be sufficient so that visitors can easily find what they need.
4. Lead Capture & Automation
If you don't already have an email marketing strategy in play, now's a good time to create one. Your website is the perfect place to capture leads.
Set up a popup box that lures visitors into signing up for your weekly newsletter. If you don't have a signup form that's recording the names and email addresses of your visitors, then you're letting them slip right through your fingers!
5. Valuable Content
Besides having listings of your properties for sale or rent, it's absolutely pivotal to have content that your visitors will find valuable. This includes blog content, video content and the like.
You should have a business blog on your website where you can share information, tips, and advice on everything to do with renting or buying real estate. For example, advice on home buying and selling tips, mortgage options, home inspection, contractors and other important topics.
Educate your audience, so they're more equipped to make a purchasing or selling decision.
And as for video, you can capture the essence of each property by recording them. Another option is to create a still walk through visitors can interact with.
6. Seller Lead Generation Page
A landing page can take your real estate marketing to the next level. This is an excellent way to generate leads because it draws in specific groups of people.
Say you have different customers you want to target - you can create a landing page for each, so there's a higher chance of a conversion.
7. Retargeting Pixels
Once a visitor leaves your site, retargeting pixels will ensure they continue seeing your ads everywhere else they visit on the web. This includes other sites that are running ads and on social media.
This will increase their chances of returning to your site to review the properties that piqued their interest.
8. Page Speed
The download speed of your website is critical, especially with the majority of today's internet users being on smartphones and tablets. These users are only looking to access sites that load within three seconds or less.
Check your page load speed and try downgrading the design or use of Flash and other features that can bog down your site performance.
9. Screen Recordings and Heatmaps
What better way to learn the behavior of your audience than to use screen recordings and heatmaps? You can implement this type of tech into your site to see the customer journey once they arrive at your website!
From there, you can make tweaks to your site that can help improve the journey so that they stick around longer. Maybe you'll find the menus need a better placement or certain elements are sending away prospects.
10. Constant Improvement of Your Website
Now, it's important that you never get too comfortable with the website you create. There's always room for improvement, especially as times continue to change.
Just a decade ago, you didn't have to have a responsive design to appease mobile users. But today you do or your site ranking will fall. You never know what the future may bring. Keep a watch on the changes in trends, so you can keep your site up-to-date.
Get Professional Help with Real Estate Marketing
You're a real estate agent, which means you're always on the go. Or at least, that's the way it should be. Whether you're already getting a lot of leads or struggling to stay afloat, we can help.
The services we offer at Hooklead allows realtors to harness the true power of digital marketing. You can grow your brokerage or give it a boost in the direction it needs to sustain itself.
We offer a variety of online marketing services, which include SEO, Facebook advertising, real estate marketing, social media marketing, website design and more.
Contact us now to begin planning improvements to your real estate website!